Word of Mouth accounts for 80% of all new business. So shouldn’t 80% of your marketing spend and effort also be on Word of Mouth?
We’ve been researching and delivering WoM for 15 years. And we’ve brought all of that experience together into the first online WoM learning program.
It’s the best £750 you will ever spend on marketing.
Word of Mouth is accepted by experts and marketing professionals as the most effective way you can market your business.
The problem is, that most of them just don’t realise that there’s a robust method behind it. As Jonah Berger says, a formula.
That formula involves knowing who your advocates are. And what it is that they talk about.
It means ensuring that you listen to their feedback.
And treat them like close friends.
And it explains how you involve them in your business.
Word of Mouth ThatWorks™ gives you that formula.
WoMTWo™ is the world’s first online learning program that shows you HOW to create and execute your own Word of Mouth Marketing campaigns.
We won’t just tell you why you need WoM, or what you need to do.
We’ll systematically help and support you through each step of our 5 step process until you’ve launched your own WoM campaign.
To find out what WoMTWo is all about, click the button below.
Most people we talk to say they already do WoM: they’re not!
So we ask them a few questions about what they’re doing, how well they understand their customers, and how they connect with them.
They’re always surprised to find out that they’re not actually doing WoM. Are you one of them?
So we’ve put those questions together and created the WoM Readiness Test. Why not take 3 minutes and find out if you really are doing word of mouth? Or if you just think you are!
How good is your referral?
How do you go about asking people to refer you?
We’re not talking about your ‘elevator pitch’ – we mean the referral your advocates pass on to others!
Imagine you’re at a networking event, and someone offers to connect you to what seems like an obvious prospect. If you don’t give them information about yourself to use, they’ll make it up for you. And you can bet that it won’t be as good yours.
Having a well prepared referral that can be used by your network is a key element of WoM. And as with WoM itself, there’s a formula to a well crafted referral.
You can test the effectiveness of your referral for just £100.
Introducing the WoMTWo™ Variants
Our experience with corporate learning programmes is that they give you plenty of knowledge, but then leave YOU to work out how to apply it in your business.
But leaders find it really hard to find the time to grapple with the application of their new-found knowledge, adapt their business processes, AND continue with business as usual.
All too often, the time and money invested in learning programmes is wasted as they aren’t properly applied.
We’re going to ensure that that doesn’t happen to you.
And we do it in more than one way.
We give you the business processes, ready to use and drop into your organisation. (Coming soon)
And we’ve adapted Word of Mouth ThatWorks™ to suit a number of different business scenarios.
Core to that adaption is our “volume intimacy model”, or VIM
Rather than adapting WoMTWo™ by business sector, we decided to adapt it by the nature of the relationships that you have with your customers:
- How many customers you have
- And how intimate you are with them
Because it’s these two factors that determine HOW you apply your WoM knowledge.
This adaptation has resulted in 4 variants ofWoMTWo™.
Let’s introduce them.
WoM:LoVol™
Is our core Word of Mouth That Works™ content, tuned to small businesses where you have an established customer that you’re able to harness to your Word of Mouth ‘engine’. It’s suited to established small businesses with typically fewer than 100 customers.
7 Modules of learning
£750 ex VAT
WoM:One™
As a startup, marketing is the ONE thing you really need to get right. We understand how to apply WoM in startup: we've been there. And we share it with you. WoM:One™ is for start-ups, either pre-launch or early stage..
7 Modules of learning
£750 ex VAT
WoM:HiVol™
This variant uses the same core content as the low volume variant, now tuned to larger businesses that have many more customers from which to find and develop their advocates. WoM:HiVol™ is suited to larger businesses or corporates that have high volumes of customers.
7 Modules of learning
£750 ex VAT
WoM:NFP
This is where we deliver on our higher purpose of improving peoples' lives. From our experience of leading roles in the third sector, we've adaptedWoMTWo™ for use by charities and not for profits. Pro bono.
7 Modules of learning
Free to registered community charities
WoM:LoVol is for businesses with low numbers of customers.
Your investment is £750 ex VAT.
WoM:HiVol is for businesses with high numbers of customers.
Your investment is £750 ex VAT.
WoM:One is for businesses that are in start-up.
Your investment is £750 ex VAT.
WoM:NFP is for community not for profit organisations.
It is free to registered charities.
We show you how.
And give you the tools.
Word of Mouth That Works™ is a purpose-led business.
What does purpose-led mean?
It means that we put our purpose, our reason for being, the ‘why we do it’, before our profit.
So what does being purpose-led mean in the real world?
It means that we have a purpose, which is:
To Improve Peoples’ Lives
And it means that our purpose applies to ALL of our stakeholders.
Including your community, if you become a customer of ours.
It’s the reason that we’re offering such a great course for only £750. We love to see people grow and thrive. We also believe that if you succeed, you’ll tell other people, and as a result we’ll succeed without being greedy.
Our success with our paying clients means we can improve peoples’ lives by working with not-for-profit organisations in your community, that you want to support and are close to your heart.
To do that, we’ve developed a version of Word of Mouth That Works™ specifically for the not-for-profit sector, WoM:NFP™.
It’ll help charities and not for profit organisations to use the power of WoM for the good of your community.
We believe that if we do that authentically, then we will make a fair profit AS A RESULT.
Purpose before profit.
It makes sense doesn’t it?
Helping you, to help your community