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“Virality isn’t luck.
It’s not magic.
And it’s not random.
There’s a science behind why people talk and share.
A formula, even.”

 

Jonah Berger, author.

“We take most of the money that we could have spent on paid advertising and instead put it back into the customer experience.
Then we let the customers be our marketing.
Historically, our number-one growth driver has been from repeat customers and word-of-mouth.”

 

Tony Hsieh, CEO Zappos.

“People influence people.
Nothing influences people more than a recommendation from a trusted friend.
A trusted referral influences people more than the best broadcast message.
A trusted referral is the Holy Grail of advertising.”

 

Mark Zuckerberg, Facebook.
“A customer talking about their experience with you is worth ten times that which you write or say about yourself.

 

David J. Greer, Business Coach.

“Right from the first time we went to America in 1968, Led Zeppelin was a word-of-mouth thing.
You can’t really compare it to how it is today.”

 

Jimmy Page, Led Zepplin.

“Viral word-of-mouth marketing for GoPro is massive.
Video is really the conduit.”

 

Nick Woodman, Founder of GoPro.
“There’s always the next best way of marketing.
But what never changes is word of mouth.”

 

Paul Radziwill, OneFishTwoFish.
“92% of respondents reported that a positive recommendation from a friend is the biggest influence on whether they buy a product.

 

Paul M. Rand, Zocalo Group President and CEO.

WoM is accepted by experts as the most effective way you can market your business.

So where does that leave you?

There are many excellent books and seminars to tell you what WoM is and why you should use it.

There is overwhelming proof of the power of WoM. You’ll see the WoM facts and quotes that support that proof throughout this site.

And what they’ll reinforce is that most leading marketing experts and business leaders know that word of mouth is THE most effective marketing tool we have.

The problem is, that most of them just don’t realise that there’s a robust method behind it.  As Jonah Berger says, a formula.

That formula involves knowing who your advocates are.  And what it is that they talk about.

It means ensuring that you listen to their feedback.

And treat them like close friends.

And it explains how you involve them in your business.

Word of Mouth That Works gives you that formula.

WoM Nugget

84% of people take action based on a personal recommendation

WoM Nugget

Word of Mouth increases advert effectiveness by 54%

WoM Nugget

Advocates are 3 times more likely to share product opinions with people they don’t know

WoM Nugget

65% of new business comes from referrals

WoM Nugget

77% of people are more likely to buy something when they are referred by friends or family

WoM Nugget

64% of marketeers think WoM is the best, but only 6% have mastered it

WoM Nugget

73% of marketeers say they have an allocated WoM budget. Have you?

WoMTWo is the world’s first learning program that shows you HOW to create and execute your own Word of Mouth Marketing campaigns.

We won’t just tell you why you need WoM, or what you need to do.

We’ll systematically help and support you through each step of our 5 step process until you’ve launched your own WoM campaigns.

Find out how you can get started on building your own WoM campaigns.

How good is your referral?

Do you have a carefully crafted referral message that you give to people you meet?

And do you say the same thing every time?

Perhaps you’re a free spirit and like to be creative on the spur of the moment?

Or perhaps you just haven’t got around to it yet?

You need to understand how referrals work, either for you or against you.

Referrals are the life blood of word of mouth marketing.

And you can help your customers, and especially your advocates, to tell people about your brand by giving them a ‘core referral’ to use

What you need them to know, and want them to say.

So how good is your referral?

And how do you know it works?

Now, for the first time, you can test your referral with 100 people and get their feedback inside 4 days.

You’ll know how persuasive it is and how likely it is to be passed on.

And that’s essential to know.

What’s more we will give you our free guide to help you understand what makes a great referral before you test it.

Introducing the Variants

Our experience with corporate learning programmes is that they give you plenty of knowledge, but then leave YOU to work out how to apply it in your business.

But leaders find it really hard to find the time to grapple with the application of their newfound knowledge, adapt their business processes, AND continue with business as usual.

All too often, the time and money invested in learning programmes is wasted as they aren’t properly applied.

WoM Nugget

84% of people take action based on a personal recommendation

WoM Nugget

Word of Mouth increases advert effectiveness by 54%

WoM Nugget

Advocates are 3 times more likely to share product opinions with people they don’t know

WoM Nugget

65% of new business comes from referrals

WoM Nugget

77% of people are more likely to buy something when they are referred by friends or family

WoM Nugget

64% of marketeers think WoM is the best, but only 6% have mastered it

WoM Nugget

73% of marketeers say they have an allocated WoM budget. Have you?

We’re going to ensure that that doesn’t happen to you.

And we do it in more than one way.

We give you the business processes, ready to use and drop into your organisation.  (Coming soon)

And we’ve adapted Word of Mouth That Works to suit a number of different business scenarios.

Core to that adaption is our “volume intimacy model”, or VIM

Rather than adapting WoMTWo by business sector, we decided to adapt it by the nature of the relationships that you have with your customers:

  • How many customers you have
  • And how intimate you are with them

Because it’s these two factors that determine HOW you apply your WoM knowledge.

This adaptation has resulted in 4 variants of WoMTWo.

Let’s introduce them.

WoM:LoVol

Is our core Word of Mouth That Works content, tuned to small businesses where you have an established customer that you’re able to harness to your Word of Mouth ‘engine’.  It’s suited to established small businesses with typically fewer than 100 customers.

8 Modules of learning

WoM:One

As a startup, marketing is the ONE thing you really need to get right.  We understand how to apply WoM in startup: we've been there.  And we share it with you. WoM:One is for start-ups, either pre-launch or early stage..

8 Modules of learning

WoM:HiVol

This variant uses the same core content as the low volume variant, now tuned to larger businesses that have many more customers from which to find and develop their advocates.  WoM:HiVol is suited to larger businesses or corporates that have high volumes of customers.

8 Modules of learning

WoM:NFP

This is where we deliver on our higher purpose of creating a better and fairer world.  From our experience of leading roles in the third sector, we've adapted WoMTWo for use by charities and not for profits.  Pro bono.

8 Modules of learning

To experience WoMTWo you will need to register first.

Within each variant, there are different scenarios.  Again, we’re not going to attempt to describe how WoM is applied in each sector, that’s far too difficult.

What we have done is considered whether you’re selling products or services, because these affect how you develop your WoM tactics.

And we're going to make this a course unlike any you've done before.

We show you how.

And give you the tools.

Don't miss this SPECIAL OFFER!

Word of Mouth That Works has recently launched online!

That’s after 15 years of evolution of our award-winning workshops.

So we have a SPECIAL OFFER to celebrate.

We're offering 20% off the full price of the WoMTWo programs PLUS an HOUR of FREE coaching by WoMaster Jake Pearce.

 There are only 100 SPECIAL OFFER places available.

Make sure you reserve your place NOW by getting your SPECIAL OFFER.

 Even if you miss out on the the offer, at £750, this is one of the best value programmes you will ever undertake.

DON'T DELAY

There are only

Offers remaining.

Grab your special offer NOW.

“People don’t buy what you do.
They buy why you do it.”

 

Simon Sinek.

“At the end of the day, you want to be profitable, but that’s not the meaning of life.”

 

Daniel Lamarre, Cirque du Soleil
“Just as people cannot live without eating, so a business cannot live without profits.

But most people don’t live to eat, and neither must businesses live just to make profits.”

 

John Mackey, Whole Foods.
“The real goal of what we’re doing is to have a positive impact on the world.

 

Ed Catmull, Pixar.

“I may not believe in myself.  But I believe in what I’m doing.”

 

Jimmy Page, Led Zepplin.

“The purpose of life is not to be happy.
It’s to be useful, to be honorable, to be compassionate, to have it make some difference that you have lived and lived well.”

 

Ralph Waldo Emerson.
“It had long since come to my attention that people of accomplishment rarely sat back and let things happen to them.  They went out and happened to things.”

 

Leonardo da Vinci.

“We need to bring this world back to sanity and greater good, ahead of self-interest.”

 

Paul Polman, Unilever.

Word of Mouth That Works is a purpose-led business.

What does purpose-led mean?

It means that we put our purpose, our reason for being, the ‘why we do it’, before our profit.

So what does being purpose-led mean in the real world?

It means that we have a purpose, which is:

To Improve Peoples’ Lives

And it means that our purpose applies to ALL of our stakeholders.

Including your community, if you become a customer of ours.

It’s the reason that we’re offering such a great course for only £750.  We love to see people grow and thrive.  We also believe that if you succeed, you’ll tell other people, and as a result we’ll succeed without being greedy.

WoM Nugget

84% of people take action based on a personal recommendation

WoM Nugget

Word of Mouth increases advert effectiveness by 54%

WoM Nugget

Advocates are 3 times more likely to share product opinions with people they don’t know

WoM Nugget

65% of new business comes from referrals

WoM Nugget

77% of people are more likely to buy something when they are referred by friends or family

WoM Nugget

64% of marketeers think WoM is the best, but only 6% have mastered it

WoM Nugget

73% of marketeers say they have an allocated WoM budget. Have you?

Our success with our paying clients means we can improve peoples’ lives by working with not-for-profit organisations in your community, that you want to support and are close to your heart.

To do that, we’ve developed a version of Word of Mouth That Works specifically for the not-for-profit sector, WoM:NFP. 

WoM Nugget

84% of people take action based on a personal recommendation

WoM Nugget

Word of Mouth increases advert effectiveness by 54%

WoM Nugget

Advocates are 3 times more likely to share product opinions with people they don’t know

WoM Nugget

65% of new business comes from referrals

WoM Nugget

77% of people are more likely to buy something when they are referred by friends or family

WoM Nugget

64% of marketeers think WoM is the best, but only 6% have mastered it

WoM Nugget

73% of marketeers say they have an allocated WoM budget. Have you?

It’ll help charities and not for profit organisations to use the power of WoM for the good of your community.

We believe that if we do that authentically, then we will make a fair profit AS A RESULT.

Purpose before profit.

It makes sense doesn’t it?

Helping you, to help your community

Of course we'd love to hear from you.
We believe in word of mouth, so why wouldn't we?

 

You can use the contact form below.  This won't subscribe you to anything.  It's there for you to contact us.  Simple as that.

Or, if you like talking to people, try calling Alan.  +447535166746

He love to hear from you.

Contact us

If you'd like to contact us, for any reason, please use the form.

We'd love to hear from you, and will get straight back to you.

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