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“Virality isn’t luck.
It’s not magic.
And it’s not random.
There’s a science behind why people talk and share.
A formula, even.”

Jonah Berger, author.
“We take most of the money that we could have spent on paid advertising and instead put it back into the customer experience.
Then we let the customers be our marketing.
Historically, our number-one growth driver has been from repeat customers and word-of-mouth.”

Tony Hsieh, CEO Zappos.
“People influence people.
Nothing influences people more than a recommendation from a trusted friend.
A trusted referral influences people more than the best broadcast message.
A trusted referral is the Holy Grail of advertising.”

 

Mark Zuckerberg, Facebook.
“A customer talking about their experience with you is worth ten times that which you write or say about yourself.“

 

David J. Greer, Business Coach.
“Right from the first time we went to America in 1968, Led Zeppelin was a word-of-mouth thing.
You can’t really compare it to how it is today.”

Jimmy Page, Led Zepplin.
“Viral word-of-mouth marketing for GoPro is massive.
Video is really the conduit.”

Nick Woodman, Founder of GoPro.
“There’s always the next best way of marketing.
But what never changes is word of mouth.”

 

Paul Radziwill, OneFishTwoFish.
“92% of respondents reported that a positive recommendation from a friend is the biggest influence on whether they buy a product.“

 

Paul M. Rand, Zocalo Group President and CEO.

Word of Mouth accounts for 80% of all new business.  So shouldn’t 80% of your marketing spend and effort also be in Word of Mouth?  And shouldn’t you understand how to make it work?

Word of Mouth is accepted by experts and marketing professionals as the most effective way you can market your business.

The problem is, that most of them just don’t realise that there’s a robust method behind it.  As Jonah Berger says, a formula.

That formula involves knowing who your advocates are.  And what it is that they talk about.

It means ensuring that you listen to their feedback.

And treat them like close friends.

And it explains how you involve them in your business.

Word of Mouth ThatWorks™ gives you that formula.

WoMTWo™ is the world’s first online  learning program that shows you HOW to create and execute your own Word of Mouth Marketing campaigns.

We won’t just tell you why you need WoM, or what you need to do.

We’ll systematically help and support you through each step of our 5 step process until you’ve launched your own WoM campaign.

Find out how you can get started on building your own WoM campaigns.

Get Started

Most people we talk to say they already do WoM.

 

So we ask them a few questions about what they’re doing, how well they understand their customers, and how they connect with them.

They’re always surprised to find out that they’re not actually doing WoM.   Are you one of them?

So we’ve put those questions together and created the WoM Readiness Test.  Why not have a go?

Test Your Readiness

How good is your referral?

Do you have a carefully crafted referral message that you give to people you meet?

And do you say the same thing every time?

Perhaps you’re a free spirit and like to be creative on the spur of the moment?

Or perhaps you just haven’t got around to it yet?

Test Your Referral

WoM Nugget

84% of people take action based on a personal recommendation

WoM Nugget

Word of Mouth increases advert effectiveness by 54%

WoM Nugget

Advocates are 3 times more likely to share product opinions with people they don’t know

WoM Nugget

65% of new business comes from referrals

WoM Nugget

77% of people are more likely to buy something when they are referred by friends or family

WoM Nugget

64% of marketeers think WoM is the best, but only 6% have mastered it

WoM Nugget

73% of marketeers say they have an allocated WoM budget. Have you?

Introducing the WoMTWo™ Variants

Our experience with corporate learning programmes is that they give you plenty of knowledge, but then leave YOU to work out how to apply it in your business.

But leaders find it really hard to find the time to grapple with the application of their new-found knowledge, adapt their business processes, AND continue with business as usual.

All too often, the time and money invested in learning programmes is wasted as they aren’t properly applied.

WoM Nugget

84% of people take action based on a personal recommendation

WoM Nugget

Word of Mouth increases advert effectiveness by 54%

WoM Nugget

Advocates are 3 times more likely to share product opinions with people they don’t know

WoM Nugget

65% of new business comes from referrals

WoM Nugget

77% of people are more likely to buy something when they are referred by friends or family

WoM Nugget

64% of marketeers think WoM is the best, but only 6% have mastered it

WoM Nugget

73% of marketeers say they have an allocated WoM budget. Have you?

We’re going to ensure that that doesn’t happen to you.

And we do it in more than one way.

We give you the business processes, ready to use and drop into your organisation.  (Coming soon)

And we’ve adapted Word of Mouth ThatWorks™ to suit a number of different business scenarios.

Core to that adaption is our “volume intimacy model”, or VIM

Rather than adapting WoMTWo™ by business sector, we decided to adapt it by the nature of the relationships that you have with your customers:

  • How many customers you have
  • And how intimate you are with them

Because it’s these two factors that determine HOW you apply your WoM knowledge.

This adaptation has resulted in 4 variants ofWoMTWo™.

Let’s introduce them.

WoM:LoVol™

Is our core Word of Mouth That Works™ content, tuned to small businesses where you have an established customer base that you’re able to harness to your Word of Mouth ‘engine’.  It’s suited to established small businesses with typically fewer than 100 customers.

7 Modules of learning

Get WoM:LoVol

WoM:One™

As a startup, marketing is the ONE thing you really need to get right.  We understand how to apply WoM in startup: we've been there.  And we share it with you. WoM:One™ is for start-ups, either pre-launch or early stage..

7 Modules of learning

Get WoM:One

WoM:HiVol™

This variant uses the same core content as the low volume variant, now tuned to larger businesses that have many more customers from which to find and develop their advocates.  WoM:HiVol™ is suited to larger businesses or corporates that have high volumes of customers.

7 Modules of learning

Get WoM:HiVol

WoM:NFP

This is where we deliver on our higher purpose of improving peoples' lives.  From our experience of leading roles in the third sector, we've adaptedWoMTWo™ for use by charities and not for profits.  Pro bono.

7 Modules of learning

Get WoM:NFP™

We show you how.

And give you the tools.

“People don’t buy what you do.
They buy why you do it.”

Simon Sinek.
“At the end of the day, you want to be profitable, but that’s not the meaning of life.”

Daniel Lamarre, Cirque du Soleil
“Just as people cannot live without eating, so a business cannot live without profits.

But most people don’t live to eat, and neither must businesses live just to make profits.”

 

John Mackey, Whole Foods.
“The real goal of what we’re doing is to have a positive impact on the world.“

 

Ed Catmull, Pixar.
“I may not believe in myself.  But I believe in what I’m doing.”

Jimmy Page, Led Zepplin.
“The purpose of life is not to be happy.
It’s to be useful, to be honorable, to be compassionate, to have it make some difference that you have lived and lived well.”

Ralph Waldo Emerson.
“It had long since come to my attention that people of accomplishment rarely sat back and let things happen to them.  They went out and happened to things.”

 

Leonardo da Vinci.
“We need to bring this world back to sanity and greater good, ahead of self-interest.”

Paul Polman, Unilever.

Word of Mouth That Works™ is a purpose-led business.

What does purpose-led mean?

It means that we put our purpose, our reason for being, the ‘why we do it’, before our profit.

Find out why we'd do that
So what does being purpose-led mean in the real world?

It means that we have a purpose, which is:

To Improve Peoples’ Lives

And it means that our purpose applies to ALL of our stakeholders.

Including your community, if you become a customer of ours.

It’s the reason that we’re offering such a great course for only £750.  We love to see people grow and thrive.  We also believe that if you succeed, you’ll tell other people, and as a result we’ll succeed without being greedy.

WoM Nugget

84% of people take action based on a personal recommendation

WoM Nugget

Word of Mouth increases advert effectiveness by 54%

WoM Nugget

Advocates are 3 times more likely to share product opinions with people they don’t know

WoM Nugget

65% of new business comes from referrals

WoM Nugget

77% of people are more likely to buy something when they are referred by friends or family

WoM Nugget

64% of marketeers think WoM is the best, but only 6% have mastered it

WoM Nugget

73% of marketeers say they have an allocated WoM budget. Have you?

Find out how our purpose applies to our stakeholders
Our success with our paying clients means we can improve peoples’ lives by working with not-for-profit organisations in your community, that you want to support and are close to your heart.

To do that, we’ve developed a version of Word of Mouth That Works™ specifically for the not-for-profit sector, WoM:NFP™. 

Get WoM:NFP™

WoM Nugget

84% of people take action based on a personal recommendation

WoM Nugget

Word of Mouth increases advert effectiveness by 54%

WoM Nugget

Advocates are 3 times more likely to share product opinions with people they don’t know

WoM Nugget

65% of new business comes from referrals

WoM Nugget

77% of people are more likely to buy something when they are referred by friends or family

WoM Nugget

64% of marketeers think WoM is the best, but only 6% have mastered it

WoM Nugget

73% of marketeers say they have an allocated WoM budget. Have you?

It’ll help charities and not for profit organisations to use the power of WoM for the good of your community.

We believe that if we do that authentically, then we will make a fair profit AS A RESULT.

Purpose before profit.

It makes sense doesn’t it?

Find out how you can help us, to help your community

Helping you, to help your community

 

 

Learn more about Word of Mouth That Works

Learn more about Word of Mouth That Works

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