Word of Mouth accounts for 80% of all new business. So shouldn’t 80% of your marketing spend and effort also be on Word of Mouth?
We’ve been researching and delivering WoM for 15 years. And we’ve brought all of that experience together into the first online WoM learning program.
It’s the best £750 you will ever spend on marketing.
Word of Mouth is accepted by experts and marketing professionals as the most effective way you can market your business.
The problem is, that most of them just don’t realise that there’s a robust method behind it. As Jonah Berger says, a formula.
That formula involves knowing who your advocates are. And what it is that they talk about.
It means ensuring that you listen to their feedback.
And treat them like close friends.
And it explains how you involve them in your business.
Word of Mouth ThatWorks™ gives you that formula.
We won’t just tell you why you need WoM, or what you need to do.
We’ll systematically help and support you through each step of our 5 step process until you’ve launched your own WoM campaign.
Find out how you can get started on building your own WoM campaigns.
Most people we talk to say they already do WoM.
So we ask them a few questions about what they’re doing, how well they understand their customers, and how they connect with them.
They’re always surprised to find out that they’re not actually doing WoM. Are you one of them?
So we’ve put those questions together and created the WoM Readiness Test. Why not have a go?
How good is your referral?
And do you say the same thing every time?
Perhaps you’re a free spirit and like to be creative on the spur of the moment?
Or perhaps you just haven’t got around to it yet?
Introducing the WoMTWo™ Variants
But leaders find it really hard to find the time to grapple with the application of their new-found knowledge, adapt their business processes, AND continue with business as usual.
All too often, the time and money invested in learning programmes is wasted as they aren’t properly applied.
And we do it in more than one way.
We give you the business processes, ready to use and drop into your organisation. (Coming soon)
And we’ve adapted Word of Mouth ThatWorks™ to suit a number of different business scenarios.
Rather than adapting WoMTWo™ by business sector, we decided to adapt it by the nature of the relationships that you have with your customers:
- How many customers you have
- And how intimate you are with them
Because it’s these two factors that determine HOW you apply your WoM knowledge.
This adaptation has resulted in 4 variants ofWoMTWo™.
Let’s introduce them.
WoM:LoVol™
Is our core Word of Mouth That Works™ content, tuned to small businesses where you have an established customer base that you’re able to harness to your Word of Mouth ‘engine’. It’s suited to established small businesses with typically fewer than 100 customers.
7 Modules of learning
WoM:One™
As a startup, marketing is the ONE thing you really need to get right. We understand how to apply WoM in startup: we've been there. And we share it with you. WoM:One™ is for start-ups, either pre-launch or early stage..
7 Modules of learning
WoM:HiVol™
This variant uses the same core content as the low volume variant, now tuned to larger businesses that have many more customers from which to find and develop their advocates. WoM:HiVol™ is suited to larger businesses or corporates that have high volumes of customers.
7 Modules of learning
WoM:NFP
This is where we deliver on our higher purpose of improving peoples' lives. From our experience of leading roles in the third sector, we've adaptedWoMTWo™ for use by charities and not for profits. Pro bono.
7 Modules of learning
We show you how.
And give you the tools.
Word of Mouth That Works™ is a purpose-led business.
It means that we put our purpose, our reason for being, the ‘why we do it’, before our profit.
It means that we have a purpose, which is:
To Improve Peoples’ Lives
And it means that our purpose applies to ALL of our stakeholders.
Including your community, if you become a customer of ours.
It’s the reason that we’re offering such a great course for only £750. We love to see people grow and thrive. We also believe that if you succeed, you’ll tell other people, and as a result we’ll succeed without being greedy.
To do that, we’ve developed a version of Word of Mouth That Works™ specifically for the not-for-profit sector, WoM:NFP™.
We believe that if we do that authentically, then we will make a fair profit AS A RESULT.
Purpose before profit.
It makes sense doesn’t it?
Helping you, to help your community
