Estimated time commitment 40 hours.
Managing a business is a challenge that requires the balancing of many demands. All of which should have one aim, that of achieving your goals.
WoM:HiVol™ is aimed at businesses that have relatively low numbers of customers. It’s not just for small businesses, though it certainly works well for them. Larger businesses, with low numbers of customers, should also use WoM:HiVol™ to drive word of mouth.
What is WoM:HiVol™?
WoM:HiVol™ is an online learning course that also gives you all of the tools and templates to apply your WoM knowledge to your own business.
You’ll work through a series of modules, each consisting of lessons. And the lessons will be supported by further learning and application documents. All designed to help you apply your learning as you go, and to deliver your first WoM campaigns.
How will WoM:HiVol™ help me?
We’ll help you to identify which of your customers really love you, and help you to help them tell more people about you.
And, in true WoM fashion, you’ll have a virtual sales force out there pitching on your behalf.
Increasing your sales in the most cost effective manner.
What a relief that would be on your cost structure!
How does WoM:HiVol™ work?
WoM:HiVol adapts the core WoMTWo™ content to the low customers volume environment.
You’ll identify your advocates and champions amongst your existing customer base, and we’ll show you how to develop them into brand ambassadors.
You’ll test your feedback and engagement channels, and give you the tools to improve them.
WoM:HiVol™ consists of 7 modules of learning, and we provide you with a variety of media for your learning:
- Video – you can watch video lessons, either on a desktop or mobile device
- Audio – if you have a busy life, who doesn’t, and want to listen to the lessons, then this is the option for you
- Workbooks – finally, if you’re the type of person that likes to read, work at your own pace, then we have lesson workbooks for you
While the lessons tell you ‘what’ and ‘why’, there are Application Sessions and Deep Learning Sessions in each lesson that give you a deeper understanding of the lesson content, and show you ‘HOW’ you go about applying your WoM knowledge.
The Application Sessions, and Deep Learning Sessions are major WoMTWo™ differentiators.
Let’s have a look at the modules.
Module 3 : Exposure
This is the first of the five core WoMTWo modules, where you get to understand your customers.
It describes the different types of customers that you have, and how you can differentiate them.
We explain how to develop your advocates so that they will spread the word about your business.
And we’ll show you how you can work with them to understand what it is that will bind your advocates together to talk about you.
At the conclusion of Module 3, you’ll be working with a group of advocates.
Module 4 : Experience
In this module, we help you to understand how, and where, your customers talk about your brand, products or services.
You’ll work with your advocates to understand where customers will most likely be talking about you, and how your advocates can bring in new customers.
By the time you’ve finished module 4, you’ll know where your online and offline WoM conversations will be taking place.
Module 5 : Involvement
This module is about testing the essential systems and processes in your business that enable WoM to happen.
The feedback mechanisms from the market to the organisation are often the most overlooked, but essential processes of any business. Without them, you’re pushing away the customers that love you.
We’ll explain what you need to put in place, and give you the templates.
At the end of this module, you’ll have the certainty that customers, who are falling in love with you, will be able to talk to you about ideas that they have for your products or services. And might just have that tweak or new idea that will leap you forward.
Module 6 : Connection
This is where the real fun begins. At this stage of the course, you’ve done all of the training for the marathon. Now you’re ready to go out there and win it!
You’ll now be ready to start constructing your WoM campaigns. After all of the building and preparation, we now go into creative mode.
And that will mean that you’ll be validating and launching your campaigns.
Module 7 : Ongoing WoM
Now that you’ve got fit enough to run a marathon, we want to ensure that you don’t lose that fitness. And WoM is exactly the same.
It’s not about launching one campaign, and thinking that’s job done.
WoM needs continuous work. You have stay fit and sharp. It should become ingrained in your marketing culture.
In this final module, we’ll show you how you embed ongoing WoM into the way your business operates.
How WoM becomes business as usual.
And that is WoM:HiVol
We’re sure that it’s the comprehensive way of learning how to create and manage your own WoM campaigns that you will find.
If you want to start, then buy WoM:HiVol now.