Managing a business is a challenge that requires the balancing of many demands. All of which should have one aim, that of achieving goals.
Taking on the challenge of embedding word of mouth marketing in a business requires commitment, and many business leaders will need support to help them through the learning and application.
What is WoMTWo Coach Accreditation?
WoMTWo Coach Accreditation is an online programme that prepares a business coach to support business leaders in the adoption of word of mouth marketing.
It consists of two parts. The first is completing the online learning programme as a business leader would. After all, you have to know the process if you are going to coach it. And with this will come the additional benefit of being able to use word of mouth on your own business.
And the second is attending a one day workshop where we will explain how we will support you, as you support others, and describe the systems and materials that you will use.
How will WoMTWo Coach Accreditation help me?
WoMTWo Coach Accreditation gives you an extra tool in your kitbag, and one that few other coaches currently have. You will already have seen what a strong proposition we have in WoMTWo. What we need is people like you to help our customers.
That’s our definition of a win – win – win.
We’ll also refer those of our customers that would like support to our network of Accredited Coaches. So we become a lead generator for you.
How does WoMTWo Coach Accreditation work?
WoMTWo Coach Accreditation adapts the core WoMTWo content to the environment that most business coaches will be in – low volume where you know your customers.
You’ll identify your advocates and champions amongst your existing customer base, and we’ll show you how to develop them into brand ambassadors.
You’ll test your feedback and engagement channels, and give you the tools to improve them.
WoMTWo Coach Accreditation consists of 7 modules of learning, and we provide you with a variety of media for your learning:
- Video – you can watch video lessons, either on a desktop or mobile device
- Audio – if you have a busy life, who doesn’t, and want to listen to the lessons, then this is the option for you
- Workbooks – finally, if you’re the type of person that likes to read, work at your own pace, then we have lesson workbooks for you
While the lessons tell you ‘what’ and ‘why’, there are Application Sessions and Deep Learning Sessions in each lesson that give you a deeper understanding of the lesson content, and show you ‘HOW’ you go about applying your WoM knowledge.
The Application Sessions, and Deep Learning Sessions are major WoMTWo™ differentiators.
The second part of WoMTWo Coach Accreditation is the one-day workshop. These are held frequently and we will advise you of the next scheduled workshop that is closest to you.
The workshop will describe how our relationship will work. We’ll give you the tools, systems and materials to use in your coaching activities.
At the conclusion of the workshop, you will:
- Be confident in coaching participants through the WoMTWo programme
- We will know how we will be supporting you, and
- Be ready to realise the new revenue streams that WoMTWo Coach Accreditation will provide you
Let’s have a look at the WoMTWo Coach Accreditation modules.
Module 3 : Exposure
This is the first of the five core WoMTWo modules, where you get to understand your customers.
It describes the different types of customers that you have, and how you can differentiate them.
We explain how to develop your advocates so that they will spread the word about your business.
And we’ll show you how you can work with them to understand what it is that will bind your advocates together to talk about you.
At the conclusion of Module 3, you’ll be working with a group of advocates.
Module 4 : Experience
In this module, we help you to understand how, and where, your customers talk about your brand, products or services.
You’ll work with your advocates to understand where customers will most likely be talking about you, and how your advocates can bring in new customers.
By the time you’ve finished module 4, you’ll know where your online and offline WoM conversations will be taking place.
Module 5 : Involvement
This module is about testing the essential systems and processes in your business that enable WoM to happen.
The feedback mechanisms from the market to the organisation are often the most overlooked, but essential processes of any business. Without them, you’re pushing away the customers that love you.
We’ll explain what you need to put in place, and give you the templates.
At the end of this module, you’ll have the certainty that customers, who are falling in love with you, will be able to talk to you about ideas that they have for your products or services. And might just have that tweak or new idea that will leap you forward.
Module 6 : Connection
This is where the real fun begins. At this stage of the course, you’ve done all of the training for the marathon. Now you’re ready to go out there and win it!
You’ll now be ready to start constructing your WoM campaigns. After all of the building and preparation, we now go into creative mode.
And that will mean that you’ll be validating and launching your campaigns.
Module 7 : Ongoing WoM
Now that you’ve got fit enough to run a marathon, we want to ensure that you don’t lose that fitness. And WoM is exactly the same.
It’s not about launching one campaign, and thinking that’s job done.
WoM needs continuous work. You have stay fit and sharp. It should become ingrained in your marketing culture.
In this final module, we’ll show you how you embed ongoing WoM into the way your business operates.
How WoM becomes business as usual.
And that is WoMTWo Coach Accreditation
If you want to start, then buy WoMTWo Coach Accreditation now.