WoM:HiVol Estimated time commitment 40 hours
Managing a large customer base can be a challenge that requires the balancing of many demands. All of which should have one aim, that of achieving your sales goals.
WoM:HiVol is aimed at businesses that have high numbers of customers. It’s not just for corporates, though it certainly works well for them. Smaller businesses, with high numbers of customers, should also use WoM:HiVol to drive word of mouth.
What is WoM:HiVol?
WoM:HiVol is an online learning course that also gives you all of the tools and templates to apply your WoM knowledge to your own business.
You’ll work through a series of modules, each consisting of lessons. And the lessons will be supported by further learning and application documents. All designed to help you apply your learning as you go, and to deliver your first WoM campaigns.
How will WoM:HiVol help me?
We’ll help you to identify which of your customers really love you, and help you to help them tell more people about you.
And, in true WoM fashion, you’ll have a virtual sales force out there pitching on your behalf.
Increasing your sales in the most cost effective manner.
What a relief that would be on your cost structure!
How does WoM:HiVol work?
WoM:HiVol adapts the core WoMTWo content to the low customers volume environment.
You’ll identify your advocates and champions amongst your existing customer base, and we’ll show you how to develop them into brand ambassadors.
You’ll test your feedback and engagement channels, and give you the tools to improve them.
WoM:HiVol consists of 8 modules of learning, and we provide you with a variety of media for your learning:
- Video – you can watch video lessons, either on a desktop or mobile device
- Audio – if you have a busy life, who doesn’t, and want to listen to the lessons, then this is the option for you
- Workbooks – finally, if you’re the type of person that likes to read, work at your own pace, then we have lesson workbooks for you
While the lessons tell you ‘what’ and ‘why’, there are Application Sessions and Deep Learning Sessions in each lesson that give you a deeper understanding of the lesson content, and show you ‘HOW’ you go about applying your WoM knowledge.
The Application Sessions, and Deep Learning Sessions are major WoMTWo differentiators.
Let’s have a look at the modules.
First up, we’ll introduce you to the WoM:HiVol course. It will explain how the course works and what outcomes you can expect.
Module 2 introduces you to word of mouth marketing, and the WoMTWo model.
By the time you’ve completed the first two modules, you’ll have the basic understanding of why WoM works, how powerful it is, and how we’re going to enable you to create your own WoM campaigns.
We’ve designed the program so that WoM becomes a part of your culture, and the driver of growth for your business. It’s the IDEAL growth strategy in your start-up phase.
Modules 1 and 2 are FREE. We want you to fully understand what it is that you’re committing to, and the experience that you’ll have.
This is the first of the five core WoMTWo modules, where you get to understand your customers.
It describes the different types of customers that you have, and how you can differentiate them.
We explain how to develop your advocates so that they will spread the word about your business.
And we’ll show you how you can work with them to understand what it is that will bind your advocates together to talk about you.
At the conclusion of Module 3, you’ll be working with a group of advocates.
10 hours of learning and application.
In this module, we help you to understand how, and where, your customers talk about your brand, products or services.
You’ll work with your advocates to understand where customers will most likely be talking about you, and how your advocates can bring in new customers.
By the time you’ve finished module 4, you’ll know where your online and offline WoM conversations will be taking place.
8 hours of learning and application.
This module is about testing the essential systems and processes in your business that enable WoM to happen.
The feedback mechanisms from the market to the organisation are often the most overlooked, but essential processes of any business. Without them, you’re pushing away the customers that love you.
We’ll explain what you need to put in place, and give you the templates.
At the end of this module, you’ll have the certainty that customers, who are falling in love with you, will be able to talk to you about ideas that they have for your products or services. And might just have that tweak or new idea that will leap you forward.
6.5 hours of learning and application.
This is where the real fun begins. At this stage of the course, you’ve done all of the training for the marathon. Now you’re ready to go out there and win it!
You’ll now be ready to start constructing your WoM campaigns. After all of the building and preparation, we now go into creative mode.
And that will mean that you’ll be validating and launching your campaigns.
11 hours of learning and application.
Now that you’ve got fit enough to run a marathon, we want to ensure that you don’t lose that fitness. And WoM is exactly the same.
It’s not about launching one campaign, and thinking that’s job done.
WoM needs continuous work. You have stay fit and sharp. It should become ingrained in your marketing culture.
In this final module, we’ll show you how you embed ongoing WoM into the way your business operates.
How WoM becomes business as usual.
4.5 hours of learning and application.
The commitments you will need to make
Now before you commit to investing in WoM:HiVol, you need to know what it is going to cost you. Not just financially, but in time.
There are two time factors in WoM:HiVol
- Those to complete the learning in the lessons – this is fixed. The entire course will take you x hours to complete all of the lessons in each of the modules.
- The effort to complete the application of your WoM knowledge to your start-up – this is a variable dependent on your particular situation. We’ve estimated the amount of time that you need to budget to complete the application sessions.
The following chart shows you how the time commitment is distributed across the course.
The thing to note is that, by the time you’ve completed the FREE introductory modules, and the setup of your WoM infrastructure in modules 3 and 4, you’ll be nearly half way through the course.
Your financial investment in WoM:HiVol
Now you understand the time commitment that you need to make, it’s time to make the financial investment.
WoM:One will be one of the BEST and MOST EFFECTIVE investments that you will make in your start-up.
Word of mouth marketing is acknowledged as having the greatest return on investment of ANY form of marketing.
Now compare our price of ONLY £750 +VAT against the alternative marketing methods that you have available to you, and we believe that you will be convinced by what a great offer we are making you.
One last important point
One final and important point about WoM. Like preparing for a marathon, don’t expect quick results.
WoM is not like launching digital or social media campaigns. You’re not going to see immediate stats showing increased traffic.
Building WoM is a consistent process of steady growth, that takes persistence.
So if you’re after a quick fix, it’s not for you.
But if you want to know how you can base your start-up on WoM principles, and see superior sustainable results, then this is the program you MUST have.
To find out what WoM:HiVol will be like as an experience, get started now.